Describes a shift away from personally-owned modes of transportation and towards mobility solutions that are consumed as a service. This is enabled by combining transportation services from public and private transportation providers through a unified gateway that creates and manages the trip, which users can pay for with a single account. Users can pay per trip or a monthly fee for a limited distance. The key concept behind MaaS is to offer both the travelers and goods mobility solutions based on the travel needs. MaaS is not limited to individual mobility; the approach can be applied to movement of goods, as well – particularly in urban areas.